Hindustan unilever limited jq 2016 results presentation, 18th july 2016. Hul hindustan unilever marketing mix 4ps strategy posted in products, total reads. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly product brand decisions, so that it may effectively support an entire marketing mix strategy. Product mix hul unilever personal hygiene products.
Although more is becoming known about the relationships among elements of the marketing mix. In services marketing, an extended marketing mix is used, typically comprising 7 ps, made up of the original 4 ps extended by process, people, and physical evidence. Chapter 5 various aspects of marketing in hul relationship marketing begins and ends with customers needs hul play a important role to build up a money market in global economical network. It includes our strategy, business model, market outlook and key performance indicators. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. For example, hindustan uni lever offers wide width of its home care, personal care and beverage products. Outline your promotional mix strategy in respect of advertising, public relations, sales promotions, direct selling and personal sales. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. We make some of the best known brands in the world, and those brands are used by 2 billion people every day. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. A product mix is a group of everything a company sells. The width of an organisations product mix pertains to the number of product lines that the organisation is offering. Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership in anything 3. Marketing mix template slide 3 and 4, marketing mix or 7 ps templates.
Width of hul product mix includes personal wash, laundry, skin care, hair care, oral care, deodorants, tea, and coffee. Product mix presented by goutam kumar pibm, pune 2. The marketing mix comprises of four decisions which should be considered before launching a product. The terms hul, the company, we, our and us refer to hindustan unilever limited. The marketing mix is a business instrument used in marketing and by marketers. The 3 types of product line stretching and why companies. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Product strategies of companies in the fmcg industry. So a company has to look at its complete business market and decide the product line. Overall, a product line stretching is helpful to a company because it saves the company in bad times.
Physical evidence the environment in which service occurs. With an understanding of the product mix, businesses can develop a strategy to reach their. Scribd is the worlds largest social reading and publishing site. Our strategic report, pages 1 to 65, contains information about us, how we create value for our stakeholders and how we run our business. In the swot analysis of hindustan unilever or hul, we can see that hul is shaping the life of 1. Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. The 7 ps of marketing product, price, place, promotion, people, processes and physical evidence is a foundation. Unilever offers a variety of product mix with different. Use this page to browse the list of all unilevers brands, see what brands are available in your country and link to more information about any of our brands on a local unilever website.
Others represent service income from operations, relevant to the respective businesses. Unilever offers a variety of product mix with different product line. Read this article to get information on marketing mix. More than 50 percent of the sales of fmcg companies come from the rural areas. A product line refers to a unique product category or product brand a company offers. Introduction to hul about hindustan unilever limited. Pdf hindustan unilever limited a study on the marketing. To market the products in broadest sense every company needs to create a successful mix of right product at right price at the right place through right promotion. Product characteristics and marketing strategy 19 the term marketing mix suggests a relationship between interacting, elements.
Huls brands are spread across 20 distinct consumer categories and. Complete details on the products manufactured and sold by hindustan unilever ltd. Decisions on a product mix level product decisions at the product mix level tend to determine the width of a companys product mix. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. On any given day, nine out of ten indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future. The premium products add good margins during good times which help the company thrive. Marketing mix of 4ps for competitive advantage meera singh1 1 computer department h. Foods the acquisition of best foods in 2000 brought us leadership in the. Hul product mix product line11, product length 52 red colour shows out of market products green colour shows new products 3. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Clinic plus health shampoo was launched in india in the year 1987. Marketing mix of hindustan unilever hul marketing mix.
The breadth of a product mix shows the different kinds of product lines that firm carries. And during bad times, the mass level product keep giving good business. Marketing mix of unilever unilever is an anglodutch multinational corporation that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. The indian rural market with its vast size offers great opportunities to companies. If you continue browsing the site, you agree to the use of cookies on this website. The consistency of a product mix refers to how closely related are the companys product lines in terms of characteristics, production process, distribution channels to name just a few. It is indias largest selling shampoo, offering the five most important hair health benefits. From soap to mineral water, hul is shaping the life of 1.
This dimension of the product mix represents the extent to which the activities of the firm are diversified. Hindustan unilever limited hul about company, products. Hindustan unilever limited a study on the marketing concept. Unilever is a duallisted company consisting of unilever n. Swot analysis of hindustan unilever hul swot analysis. The product mix represents the collection of different products that a business offers its customers. Hul product mix free download as powerpoint presentation. It is in consumer goods market with its 20 consumer categories. The rural economy contributes nearly half of the countrys gdp. Hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 80 years in india. Pdf product strategies of companies in the fmcg industry. However, the product line is a subset of the product mix. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul.
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